It’s New 4/10: Google Ads PMAX goals, Brand profile management, AI mode links, ranking volatility & hourly API data episode artwork

EPISODE · Apr 10, 2025 · 9 MIN

It’s New 4/10: Google Ads PMAX goals, Brand profile management, AI mode links, ranking volatility & hourly API data

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered how Google Ads has new goals and image controls for PMax campaigns.  Google Brand profile management is coming.  Google AI Mode is testing new links. Google Search ranking volatility heats up.  Google Search Analytics API finally gets hourly data. 0:00 - Introduction1:19 - Google Ads PMax goals and image controls2:54 - Google Brand profile management5:18 - Google AI Mode link tests6:50 - Google Search ranking volatility7:21 - Google Search Analytics hourly API data8:08 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Episode metadata supplied by the publisher feed · Published Apr 10, 2025

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It’s New 4/10: Google Ads PMAX goals, Brand profile management, AI mode links, ranking volatility & hourly API data

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