It's New 4/28 - Google Spam Penalty Notices, Bing Webmaster Tools Teases AI Reporting & Ranking Volatility episode artwork

EPISODE · Apr 28, 2026 · 9 MIN

It's New 4/28 - Google Spam Penalty Notices, Bing Webmaster Tools Teases AI Reporting & Ranking Volatility

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered how Google is now sending out notices about the upcoming back button hijacking penalty. Bing teases some new AI features coming to Bing Webmaster Tools.  We are seeing more Google search ranking volatility. Google shows the number of deleted reviews in Germany.  Adthena launches Google Ads-to-ChatGPT conversion tool0:00 - Introduction0:54 - Google spam penalty notices3:16 - Bing Webmaster Tools AI reporting updates coming4:50 - Google Search ranking volatility5:52 - Google showing number of deleted reviews7:31 - Adthena launches Google Ads-to-ChatGPT conversion tool9:00 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

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It's New 4/28 - Google Spam Penalty Notices, Bing Webmaster Tools Teases AI Reporting & Ranking Volatility

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