It’s New 4/3: Google ranking volatility, show more ads, AI local summaries, and TikTok bids

Today we covered the post Google core update volatility we are seeing. Google wants to show you more ads in search. Google is showing AI summaries in the local panel.  Everyone is bidding on TikTok.0:00 - Introduction0:28 - Google ranking volatility post core update1:58 - Google wants to show you more ads3:19 - Google local panels with AI summaries4:50 - Everyone is bidding on TikTok7:00 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.