It's New 5/14: Google ranking volatility, GA4 tracks AI traffic, risky AI content & ATV ads

Today we covered the new Google search ranking volatility getting heated.  Google Analytics has a new AI assistant traffic that tracks popular AI engines like Gemini, ChatGPT and Claude.  Lily Ray wrote a great piece about the risks of using AI to scale your content.  Google vehicle ads now support ATVs and non-motorized vehicles. 0:00 - Introduction0:53 - Google search ranking volatility heats up2:36 - Google Analytics new AI assistant traffic report4:33 - AI content at scale risks6:16 - Google vehicle ads supports ATVs and more7:19 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.