It’s New 5/15: Google LLM Search, Click Bias, Ads Device Targeting & Funded By

Today we covered how Google said it needs to rethink search from the ground up with LLMs in mind.  Google adjusted for click bias because of rank position. Google Ads PMAx campaigns now support device targeting. Google Ads has a new “ads funded by” section.  0:00 - Introduction1:28 - Google Rethinking Search From Ground Up3:32 - Google Click Position Bias4:30 - Google PMAx Device Targeting7:35 - Google Ads Funded By Label9:53 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.