It's New 5/18: Google on how to optimize for AI answers, spam policies apply to generative AI and primary conversions for enhanced positions

Today we covered Google’s new guidance on how to optimize for generative AI answers. Google also updated its spam policies to note those policies apply to AI responses. Google Ads primary conversion actions not used for optimization may be used to enhance predictions. Google is moving offline conversion imports out of the Google Ads API. I asked the SEO community, pre-Google I/O, if Google AI Mode will replace Google Search - most say no.0:00 - Introduction1:17 - Google advice on how to optimize for AI answers4:55 - Google spam policies apply to AI responses5:29 - Google Ads primary conversion actions for enhanced predictions9:50 - Offline conversions moving out of Google Ads API11:05 - Google I/O Poll: AI Mode won’t replace Google Search12:40 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.