It's New 5/28: Google on buying mentions, preferred sources bone, Google Ads data going away and ChatGPT Ads CPAs

Today we covered that Google says you should not buy or manipulate your brand mentions to get ahead on Google AI responses. Google AI Mode and AI Overviews gain preferred sources, a new carousel but is it enough - oh, also the highly cited label expanded. Google Ads to delete shorter-term data starting this Monday, June 1st. ChatGPT Ads conversion optimized campaigns are coming for advertisers.0:00 - Introduction2:21 - Google says don’t buy mentions4:39 - Google preferred sources expands to AI responses8:49 - Google to delete shorter-term data June 1st10:06 - ChatGPT Ads conversion optimized campaigns are coming 11:46 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.