It's New 5/5 - Bing’s 1 Billion Human MAU, Google Web Bot Auth, Google Ads Data Retention & ChatGPT Ads CTR episode artwork

EPISODE · May 5, 2026 · 10 MIN

It's New 5/5 - Bing’s 1 Billion Human MAU, Google Web Bot Auth, Google Ads Data Retention & ChatGPT Ads CTR

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered that Bing’s one billion monthly active users metric are humans, not bots.  Google is experimenting with Web Bot Auth to validate AI bots. Google Ads updated its data retention policy. Similarweb published data on ChatGPT ads click-through rates.0:00 - Introduction2:04 - Bing’s 1 Billion Monthly Active Users Are Human3:32 - Google Ads new data retention policy 6:07 - ChatGPT ads click-through rate data8:15 - Google’s new Web Bot Auth9:34 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Episode metadata supplied by the publisher feed · Published May 5, 2026

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It's New 5/5 - Bing’s 1 Billion Human MAU, Google Web Bot Auth, Google Ads Data Retention & ChatGPT Ads CTR

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