It's New 6/16: Google On LLMS.txt Files & Rankings, National SEO, Bing Product Explorer & ads in image search episode artwork

EPISODE · Jun 16, 2026 · 11 MIN

It's New 6/16: Google On LLMS.txt Files & Rankings, National SEO, Bing Product Explorer & ads in image search

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered that Google updated its help documents to say LLMS.txt files don’t help or hurt your search rankings, they are simply ignored.  Google said using subfolders for US site targeting doesn’t make a difference for SEO. Microsoft Advertising released Product Explorer. Google is mixing ads in image search.0:00 - Introduction1:17 - Google says LLMS.txt files won’t help or hurt your rankings3:20 - Google said subfolders for US sites don’t matter 5:28 - Microsoft Advertising releases Product Explorer 6:55 - Google mixing ads in image search11:08 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Episode metadata supplied by the publisher feed · Published Jun 16, 2026

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It's New 6/16: Google On LLMS.txt Files & Rankings, National SEO, Bing Product Explorer & ads in image search

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