It’s New 6/18: Google AI Mode Tracking in Search Console Explained and more

Today we had a special guest, Glenn Gabe from GSQI, who explained how Google Search Console tracks AI Mode. Google’s Martin Splitt explained the Great Decoupling. Google search ranking volatility heats up again.  John Mueller from Google said no AI system uses the LLMs.txt file yet. Google is testing a new ad format for search ads.  Google PMax, smart campaigns on offline conversion0:00 - Introduction1:42 - Glenn Gabe explains how Google Search Console tracks AI Mode12:34 - Google explains The Great Decoupling15:12 - Google search ranking volatility15:25 - LLMs.txt16:45 - Google Ads is testing a new ad format17:52 - Google PMax, Smart Campaigns to prioritize high-intent offline conversions  18:47 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.