It's New 6/24: Google Ads tests ad strength match labels, new columns, redirects and products episode artwork

EPISODE · Jun 24, 2026 · 12 MIN

It's New 6/24: Google Ads tests ad strength match labels, new columns, redirects and products

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered Google Ads testing strongest match and strong match labels on sponsored results. Google Ads new unique search categories with clicks, conversions and impressions. Google Ads to allow some final URLs to redirect to outside different domains. Google Merchant Center added details on how to remove the Found by Google products from your feed.0:00 - Introduction1:37 - Google Ads strangers and strong match labels6:23 - Google Ads adds unique search categories with clicks, conversions and impressions8:34 - Google Ads to allow some final URLs to redirect to different domains10:37 - Google Merchant Center remove Found by Google products11:50 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Episode metadata supplied by the publisher feed · Published Jun 24, 2026

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It's New 6/24: Google Ads tests ad strength match labels, new columns, redirects and products

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