It’s New 7/15: Google Ads brand assets, phrase match losing, local ranking docs updated and Search Analytics API updated episode artwork

EPISODE · Jul 15, 2025 · 7 MIN

It’s New 7/15: Google Ads brand assets, phrase match losing, local ranking docs updated and Search Analytics API updated

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered Google PMax campaigns with new brand asset rules. Google phrase match is losing group to broad match in Google Ads. Google updated its local ranking documentation.  Google Search Analytics API now has new metadata for incomplete data points. 0:00 - Introduction0:45 - Google PMax brand asset rules2:04 - Google Google Ads phrase match listing to broad match6:10 - Google updates local ranking documentation6:55 - Google Search Analytics API incomplete data points metadata 7:40 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Episode metadata supplied by the publisher feed · Published Jul 15, 2025

Embed this episode

Ready to play

It’s New 7/15: Google Ads brand assets, phrase match losing, local ranking docs updated and Search Analytics API updated

0:00 7:55

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Search Engine Roundtable Podcast?

This episode is 7 minutes long.

When was this Search Engine Roundtable Podcast episode published?

This episode was published on July 15, 2025.

Can I download this Search Engine Roundtable Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!