It's New 7/16: AI-content and Google indexing issues, reviews bug update, Google Ads and Apple Maps Ads episode artwork

EPISODE · Jul 16, 2026 · 16 MIN

It's New 7/16: AI-content and Google indexing issues, reviews bug update, Google Ads and Apple Maps Ads

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered how Google spoke about indexing issues due to content quality, including AI-generated content. Google said not to use the lastmod date for sitemaps if the date is incorrect. Google gave us an update on the reviews bug.  Google Ads PMax product reporting has an update. Google Ads will turn on local inventory ads by default. Apple Maps banned home service businesses.  And Greg shared some news on smart bidding changes, specifically the impact on campaigns limited by budget.0:00 - Introduction1:02 - Google crawled not indexed AI-content quality issues4:00 - Google lastmod dates should be accurate or not used at all5:20 - Google reviews bug update6:11 - Google Ads Performance Max product reporting update7:46 - Apple Maps Ads bans home service businesses9:30 - Google Ads turns on Local Inventory Ads by default10:10 - Google Ads Smart bidding changes for limited by budget.16:38 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

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It's New 7/16: AI-content and Google indexing issues, reviews bug update, Google Ads and Apple Maps Ads

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