It’s New 7/21: Google ranking volatility continues, Copilot vs AI Mode & Google Ads negatives

Today we covered the ongoing Google search ranking volatility.  Microsoft’s Jordi Ribas compared Copilot to Google AI Mode. Google is placing an AI Mode button in the search bar. Google Ads moved AI brand controls under AI Max for new search campaigns.  Google Ads negative keyword lists for Performance Max campaigns.0:00 - Introduction0:59 - Google search ranking volatility continues1:55 - Microsoft compares Copilot to Google AI Mode4:30 - Google AI Mode button in search bar6:01 - Google Ads brand controls under AI Max7:54 - Google Ads negative keyword lists for PMax9:37 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.