It's New 7/9: Google Search Broke Usage Records, Generative AI Controls Expand & Google Ads Debate episode artwork

EPISODE · Jul 9, 2026 · 14 MIN

It's New 7/9: Google Search Broke Usage Records, Generative AI Controls Expand & Google Ads Debate

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered how Google announced it had broken all time historical usage records after Argentina scored its winning goal at the World Cup.  Google seems to be rolling out the search generative AI controls in Search Console to more.  Google Merchant Center Next dropped Next, it is just Merchant Center. Google Ads fights back on budget bidding changes complaints.0:00 - Introduction1:15 - Google broke usage records during World Cup3:46 - Google Search Generative AI controls expands5:35 - Google Merchant Center Next6:34 - Google Ads Fights Back On Budget Bidding Changes14:28 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Episode metadata supplied by the publisher feed · Published Jul 9, 2026

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It's New 7/9: Google Search Broke Usage Records, Generative AI Controls Expand & Google Ads Debate

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