It's New 8/10: META AI search coming, AI Google home page, strong ad labels & ChatGPT Ads updates episode artwork

EPISODE · Aug 10, 2026 · 12 MIN

It's New 8/10: META AI search coming, AI Google home page, strong ad labels & ChatGPT Ads updates

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered how Google updated its home page to add some AI buttons right under the search bar.  Google Ads is rolling out the strong match labels in the wild. The Google Ads with AI labels on local pack and Discover. META/Facebook is crawling the web and may be building an AI search engine. ChatGPT Ads rolled out oCPC, AAM and a new product carousel.  Google Business Profiles won’t let you use bilingual names or scrip transliterations repeated in your business name.  0:00 - Introduction1:10 - Google Home Page with AI buttons3:45 - Google Ads strong match label in the wild6:23 - Google AI labels on Discover and Local Pack7:51 - META crawling the web, AI search coming?9:34 - ChatGPT Ads oCPC, AAM, new product carousel and more11:58 - Google Business Profiles bilingual names policy12:35 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

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It's New 8/10: META AI search coming, AI Google home page, strong ad labels & ChatGPT Ads updates

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