It's New 8/11: Google AI reports live, new AI features in Ads & Analytics, Google Ads top summaries & expired X accounts snapped up episode artwork

EPISODE · Aug 11, 2026 · 12 MIN

It's New 8/11: Google AI reports live, new AI features in Ads & Analytics, Google Ads top summaries & expired X accounts snapped up

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered how it seems the Google Search Console generative AI performance reports are fully rolled out. Google Ads and Google Analytics added AI Overviews at the top of the pages, new AI data dashboard tools, and a new benchmarking AI feature. Google Ads is testing site names and favicons at the top of the sponsored results ad grouping section. And scammers are snapping up expired X accounts from Googlers. 0:00 - Introduction1:40 - Google AI Performance reports rolling out to all3:05 - Google Ads & Analytics new AI features7:09 - Google Ads testing name and favicon summaries at top of ad group10:17 - Expired X accounts being manipulated12:07 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Episode metadata supplied by the publisher feed · Published Aug 11, 2026

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It's New 8/11: Google AI reports live, new AI features in Ads & Analytics, Google Ads top summaries & expired X accounts snapped up

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