EPISODE · Aug 12, 2026 · 13 MIN
It's New 8/12: Google amends SerpApi lawsuit, self-promotional listicles local AI Overviews and Google Ads news
from Search Engine Roundtable Podcast · host Barry Schwartz
Today we covered how Google amended its lawsuit against SerpApi now citing licenses content protection and safeguards. Google Merchant Center performance reporting update is coming. Google added a campaign data import validation report in Google Analytics. New Google Ads help document named About Local customer optimization within Performance Max campaign for store goals.0:00 - Introduction3:10 - Google amends SerpApi lawsuit - licensed content5:04 - Google local AI Overviews filled with self-serving listicles 6:36 - Google Merchant Center performance report update coming9:00 - Google Analytics adds campaign data import validation10:04 - Google Ads new help document for local customer optimization within PMax campaigns12:00 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It's New 8/12: Google amends SerpApi lawsuit, self-promotional listicles local AI Overviews and Google Ads news
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