It’s New 8/20: Google Ads SPN reporting transparency and more episode artwork

EPISODE · Aug 20, 2025 · 9 MIN

It’s New 8/20: Google Ads SPN reporting transparency and more

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered a new Google Ads report for its Search Partner Network, where it actually shows where your impressions are coming from.  We also covered a new tool that tracks ChatGPT versus Google traffic referrals.  Bing updated its Copilot AI answers in search and more. Also, did you see the Google AI Overviews bottom tray? 0:00 - Introduction1:14 - Google Ads SPN reporting update4:22 - ChatGPT versus Google referral traffic6:52 - Bing Copilot AI answers updated8:08 - Google AI Overviews bottom tray9:00 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Episode metadata supplied by the publisher feed · Published Aug 20, 2025

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It’s New 8/20: Google Ads SPN reporting transparency and more

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