It's New 8/20: Which Google updates it announces, Favicons disappearing, Microsoft Ads AI Max rollout and Enhanced Matching in Google Ads episode artwork

EPISODE · Aug 20, 2026 · 11 MIN

It's New 8/20: Which Google updates it announces, Favicons disappearing, Microsoft Ads AI Max rollout and Enhanced Matching in Google Ads

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered  Microsoft Advertising is rolling out AI Max globally. Google Ads is testing enhanced matching in customer match settings. John Mueller of Google explaining which Google updates they decide to announce and not announce. Favicons seem to be disappearing from Google Search.0:00 - Introduction1:42 - Microsoft Advertising is rolling out AI Max to all3:56 - Google Ads Enhanced Matching in Customer Match7:01 - When Google announces Google Search updates8:16 - Favicons disappearing from Google Search9:55 - Google Ads Enhanced Matching documentation live11:22 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

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It's New 8/20: Which Google updates it announces, Favicons disappearing, Microsoft Ads AI Max rollout and Enhanced Matching in Google Ads

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