It’s New 8/21: Google AI Mode expands big time, ChatGPT referral traffic drops in half and more news episode artwork

EPISODE · Aug 21, 2025 · 12 MIN

It’s New 8/21: Google AI Mode expands big time, ChatGPT referral traffic drops in half and more news

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered that Google expanded AI Mode to 180 countries and added agentic and personalization features. ChatGPT may be sending 52% less referral traffic, according to one report.  Google Local Service Ads verified badges will be the single badge. Google Ads has a richer conversion import.  Google Search is testing share icons in the search results.0:00 - Introduction0:36 - Google AI Mode expands and adds agentic experiences3:52 - ChatGPT referral traffic drops 52%7:07 - Google LSA verified badge change9:18 - Google Ads richer conversion imports10:37 - Google Search share icons11:22 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Episode metadata supplied by the publisher feed · Published Aug 21, 2025

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It’s New 8/21: Google AI Mode expands big time, ChatGPT referral traffic drops in half and more news

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