It’s New 8/25: ChatGPT uses SerpApi to scrape Google, volatility and Amazon back on Google Ads

Today we had a checkin with the Google search ranking volatility.  The Information uncovered that OpenAI’s ChatGPT uses SerpApi to scrape some of Google’s search results.  Is Google hiring another Search Liaison? Amazon is back advertising with Google Ads. Google Ads channel reporting for PMax is on the account level.  0:00 - Introduction1:42 - Google search ranking volatility checkin2:23 - OpenAI uses SerpApi to take some of Google’s results for ChatGPT4:07 - Is Google hiring another Search Liaison6:37 - Amazing back on with Google Ads9:44 - Google Ads PMax channel reporting on the account level11:00 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.