It’s New 8/28: Massive Google crawl rate drop, Big Bing Ads titles and bold hovers episode artwork

EPISODE · Aug 28, 2025 · 9 MIN

It’s New 8/28: Massive Google crawl rate drop, Big Bing Ads titles and bold hovers

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered a weird potential bug with crawling where many sites, not all, saw huge declines in Google crawl rates. Microsoft now tests larger Bing Ads titles, larger than organic results. Google Ads audience exclusions work for Shopping campaigns. Bing is testing bolding on hover. 0:00 - Introduction0:45 - Google massive crawl rate drop3:22 - Microsoft Bing Ads titles get big4:38 - Google Ads audience exclusions for Shopping campaigns6:10 - Bing gets bold on hover6:52 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Episode metadata supplied by the publisher feed · Published Aug 28, 2025

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It’s New 8/28: Massive Google crawl rate drop, Big Bing Ads titles and bold hovers

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