It’s New 8/6: Google Volatility Cools & Heats Up, Sticky Search Header, Google Ads Smart Bidding & EU Policy Update episode artwork

EPISODE · Aug 6, 2025 · 10 MIN

It’s New 8/6: Google Volatility Cools & Heats Up, Sticky Search Header, Google Ads Smart Bidding & EU Policy Update

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered how the Google search volatility first calmed for a day and then spiked back up, all with the SEO chatter. Google seems to be rolling out a sticky search bar header.  Google Ads negative keywords are used to train its smart bidding. Google Ads updated its EU political content policy. 0:00 - Introduction1:16 - Google ranking volatility cooled and now heats up again3:25 - Google Search rolls out a sticky search bar header5:14 - Google Ads negative keywords is used for training smart bidding7:27 - Google Ads updated its EU political content policy8:45 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

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It’s New 8/6: Google Volatility Cools & Heats Up, Sticky Search Header, Google Ads Smart Bidding & EU Policy Update

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