It's New 9/15: Google ranking volatility, AI Mode text ads, Google Ads bidding update data and new ecosystem carousel in Google Search episode artwork

EPISODE · Sep 15, 2026 · 12 MIN

It's New 9/15: Google ranking volatility, AI Mode text ads, Google Ads bidding update data and new ecosystem carousel in Google Search

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered the heated Google ranking volatility we saw this morning, it might be big. Google is testing text link ads in AI Mode.  Google Ads August 17th bidding update finished on August 27th. We have data from Mike Ryan on the August 17th bidding update. Microsoft Advertising publishes its AI content transparency rules. Google’s EU ecosystem carousel is now live.0:00 - Introduction0:55 - Google rank volatility this morning1:53 - Google AI Mode text link ads3:58 - Google bidding update completed Aug 274:59 - Google Aug bidding update data6:40 - Microsoft Advertising Publishes AI Content Transparency Rules10:00 - Google EU’s ecosystem carousel is live 11:33 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

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It's New 9/15: Google ranking volatility, AI Mode text ads, Google Ads bidding update data and new ecosystem carousel in Google Search

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