It's New 9/7: Google Ads in AI Mode test, the reverse crocodile for shopping ads, stale jobs & losing faith  episode artwork

EPISODE · Sep 7, 2026 · 9 MIN

It's New 9/7: Google Ads in AI Mode test, the reverse crocodile for shopping ads, stale jobs & losing faith

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered Google has confirmed it has recently begun running a "small experiment" where it is serving regular pure Search campaigns with restrictive match types in AI Mode. Google Shopping Ads data shows it might have a reverse crocodile effect with AI Overviews. Google may have a bug with its job search feature because it is barely showing any new jobs within its search results. Google Business Profiles lets some owners use a business photo for verification. Google will now give you an interactive widget within AI Overviews for when you are looking for a simple character counter website.  And Google can lose faith in your site over low value content.0:00 - Introduction0:50 - Google Ads testing serving search ads with restrictive match types in AI Mode3:05 - Google Shopping Ads Have A Reverse Crocodile Effect With AI Overviews5:50 - Google job search results stale6:18 - Google Business Profiles new business photo verification6:57 - Google AI Overviews Get A Character Counter Tool7:53 - Google can lose faith in your site.9:20 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Episode metadata supplied by the publisher feed · Published Sep 7, 2026

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It's New 9/7: Google Ads in AI Mode test, the reverse crocodile for shopping ads, stale jobs & losing faith

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