It's New 9/9: Google Search regional differences, right answer for SEO, Google Ads local customer optimization and AI Merchant Center metrics episode artwork

EPISODE · Sep 9, 2026 · 13 MIN

It's New 9/9: Google Search regional differences, right answer for SEO, Google Ads local customer optimization and AI Merchant Center metrics

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered how Google posted a new help document on the regional differences in Google Search.  The people also ask feature is now almost 100% answered by Google AI Overviews.  Google’s John Mueller said there is no absolute right answer for SEO. Google had an index reporting bug yesterday. Google Ads rolls out local customer optimization and store sales in Data Manager. osoft Advertising removes Max CPC from new standalone bidding campaign and more. Google Merchant Center’s AI performance insights report added AI Search intent, AI Search terms and AI attributes. 0:00 - Introduction0:44 - Google documents regional differences in Google Search2:02 - No absolute right answer for SEO, says Google.4:46 - Google index reporting bug5:16 - Google people also asked almost 100% answered by AI Overviews7:21 - Microsoft Ads Max CPC update9:44 - Google Ads local customer optimization and store sales in Data Manager11:07 - Unhappy Higman12:04 - Google Merchant Center new AI Search intent, AI Search terms and AI attributes13:42 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

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It's New 9/9: Google Search regional differences, right answer for SEO, Google Ads local customer optimization and AI Merchant Center metrics

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