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'It's not a campaign, it's a programme' episode artwork

Oct 9, 2020 10 min

'It's not a campaign, it's a programme'

from The Jargon PR Podcast Hosted by The Jargon PR Podcast

In this episode, Kevin Taylor, non-executive chairman at Jargon PR tells us about what PR professionals mean when they say a PR Programme over a PR campaign, how a PR programme can help a business achieve their goals and how the definition of PR has developed of the years.

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'It's not a campaign, it's a programme'

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This episode was published on October 9, 2020.

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