The Jargon PR Podcast
by The Jargon PR Podcast
Jargon PR’s core line of business are media and analyst relations services, social media and content creation and distribution. The agency helps businesses increase awareness, communicate key messages and drive sales.Founded in 2009, today Jargon PR is an international multi-market agency. The business has an international reach, running successful campaigns for companies across the globe, including the UK, US and Australia.Jargon PR puts clients and staff at the heart of the business. Its clients strive to be category winners. Not the largest, market leaders, nor the biggest spenders. They are, instead, firms that aspire to win their categories. Or define new ones. Or both. Every client is equal in status, they are the agency’s future and success is at the heart of Jargon PR. Its approach combines creativity, integrated marketing communications and a focus on moving client businesses forward. This approach helps clients ‘win’ their categories and differentiates the business from compe
Episodes
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Types of PR Campaigns
There are lots of different forms of a ‘PR campaign’, and each campaign can help a business achieve various communications objectives. In this episode, Dani White, Senior Account Manager at Jargon PR, and Lily Fox, Account Executive at Jargon PR, explore a range of PR campaigns, from starter, to...
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A career in the PR industry
In this episode, hear from Kevin Winfield, Account Director at Jargon PR, and Charlotte Sherwood, Account Executive about what it's like to work in the PR industry. Kevin and Charlotte discuss what a typical week in their role looks like, how they began their careers in PR, and their advice on…
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Creating successful award entries
Being successful in awards can help a business build credibility and awareness within their industry. There are a range of awards on offer, and the process can often seem daunting at first. In this episode, Emily John, Account Manager at Jargon PR, and Emma Walkom, Marketing Executive at Jargon…
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Pitching to journalists
In this episode, two of Jargon PR's Senior Account Executives, Katie Ward and Megan Eakin, discuss the process of pitching to journalists in a PR campaign. From describing what a pitch actually is, to their main advice, Katie and Megan will discuss the key points to remember in a PR pitch and...
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The PR Industry in 2021
With all the uncertainty and challenges from this year, the PR industry has needed to adapt and be reactive to the many changes that have taken place. Going forward, communications will remain key in order to navigate through whatever may occur in 2021. In this episode, Simon Corbett, CEO and...
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Launching a product or service
When launching a new product or service, PR is key to generate awareness of your new offering. Media interviews, social media, and reviews not only get your announcement in front of your target audience, but they can also maintain momentum post-launch. In this episode, Emily John, Account Manager...
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Creating a PR campaign around CES 2021
CES 2021 will look very different from usual, with the event taking a virtual format for the first time ever. This change means that PR professionals around the world will have to adapt their communications strategies in order to make the most of their activity at the virtual event. In this...
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Creating an insightful thought leadership campaign
Thought leadership is a crucial aspect of any PR campaign. It can help businesses have an authoritative voice across their industry, establish expertise and credibility, and give them a competitive edge. In this episode, Michael Grass, Account Director at Jargon PR, and Luke Smith, Junior Account...
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Using research in a PR campaign
Research results can take a PR campaign to another level, increasing its credibility and giving a campaign something new to communicate to the industry, which is unique from its competitors. From how to begin the first stage of a research project, to defining your audience and carefully…
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'It's not a campaign, it's a programme'
In this episode, Kevin Taylor, non-executive chairman at Jargon PR tells us about what PR professionals mean when they say a PR Programme over a PR campaign, how a PR programme can help a business achieve their goals and how the definition of PR has developed of the years.
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Graduate Advice: Starting your career in PR
Finding your first graduate job can be a daunting prospect, and the PR industry is no exception. From ensuring your CV stands out from the crowd, to maintaining a positive attitude, there's lots to bear in mind throughout the entire process. In this episode of the Jargon PR podcast, hear from...
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Reaching your audience with podcasts
As a result of the pandemic, companies were forced to make revolutionary changes to their business model. Launching podcasts are a great way to make that first step, integrating digital tactics into your typical PR activity. In this episode, Dani White, Senior Account Manager at Jargon PR, and…
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Adapting your PR activity for virtual trade shows
One of the many industries that has been affected by COVID-19 is the event and trade show sector. Now the dust is beginning to settle, many trade shows are now moving online, and as a result, businesses will have to adapt to maximise their activity here in a number of areas, especially their PR...
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Executive Profiling - Building a corporate reputation
In a PR campaign, Executive Profiling builds the brand of individuals or key spokespeople from a company. It establishes brand personality, which is critical to business success and a fundamental driver of corporate reputation. In this episode, Emily John, Account Manager at Jargon PR, and Lily...
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Finding The Perfect Messaging
Messaging is a key tool for a company and helps to identify a clear narrative, key messages, and proof points to communicate to your target audience during a campaign. The ideal strategy helps to ensure a consistent voice throughout a PR, marketing or comms campaign makes sure that people have…
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PR and Communication during COVID-19
Due to COVID-19, the world as we know it has changed significantly. All industries currently face a pivotal time and need to adapt their communication strategies. However, navigating around this crisis can be a sensitive topic and there are a number of aspects that PR professionals should keep in...
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A placement year in PR
Each year, Jargon PR hires two students at Junior Account Executive level for 12 months during their university placement year. Jargon PR has good relationships with local universities, and is also a founding member of the PRCA Internships for All scheme which aims to drive more young people to…
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Becoming an award-winning business
Winning, or becoming a finalist in an award, establishes a huge amount of credibility for businesses. It recognises achievements, whether this is successful work with a customer or impressive business growth, and boosts a company's reputation. Not to mention, it sets a business aside from...
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Going global - PR in international markets
If you're considering expanding your business to a new location and are also launching a PR campaign in this new market, there are a number of aspects that you need to first consider in order to make this a success. In this episode, Ben Davies, Account Executive at Jargon PR, discusses the…
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Why your business needs social media
Social media has become integrated in our day-to-day lives, and it's also become a huge aspect of a company's direct communication with its audience. However, with brands increasingly expected to focus on their social media platforms, it's important to first establish a strategy to determine what...
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Building and maintaining positive press relationships
One of the most important aspects of a PR strategy is building and maintaining positive relationships with the press. Enhancing a company's media relations can open a whole host of media opportunities and gives clients a competitive edge. However, building these relationships can take a lot of...
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How PR fits into your business
PR is a vast term and can be implemented in various ways. The perfect PR strategy comes in the form of a tailored solution which is specific to a business, and it is important to understand the many aspects of PR and how each one can help a business achieve its overall goals. In this episode…
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How to maximise your PR activity at trade shows
When attending trade shows, businesses typically set goals to achieve a certain number of sales leads, increase brand awareness and create valuable new business relationships. However, an aspect which can often be overlooked is how PR can fit into this activity and ensure businesses make the most...
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Jargon PR in 2020
In this podcast you will hear from Simon Corbett. He is Managing Director at Jargon PR and founded the business in 2009. In this episode, Simon will reflect on 2019, having seen a 30% business growth compared to the previous year, and he’ll discuss what 2020 has in store for Jargon PR including…
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About this show
Jargon PR’s core line of business are media and analyst relations services, social media and content creation and distribution. The agency helps businesses increase awareness, communicate key messages and drive sales.Founded in 2009, today Jargon PR is an international multi-market agency. The business has an international reach, running successful campaigns for companies across the globe, including the UK, US and Australia.Jargon PR puts clients and staff at the heart of the business. Its clients strive to be category winners. Not the largest, market leaders, nor the biggest spenders. They are, instead, firms that aspire to win their categories. Or define new ones. Or both. Every client is equal in status, they are the agency’s future and success is at the heart of Jargon PR. Its approach combines creativity, integrated marketing communications and a focus on moving client businesses forward. This approach helps clients ‘win’ their categories and differentiates the business from compe
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