It's The CEO's Job To Be Pessimistic

You didn't become an entrepreneur because you think, "Nothing will work out and I won't even try." Quite the opposite. But if you're the CEO of your company now, it's your job to flip that instinct around and start asking, "How will this go wrong?" For optimists like many of us, that's not intuitive. But it's necessary. In this episode I'll explain why. TIMESTAMPS [00:34]: Andrew’s "CEO's should be pessimistic" advice [03:33]: Planning for the worst case scenario in a business [04:54]: Challenges in an e-commerce business [06:21]: Inventory problems [06:46]: Losing a team member [09:05]: A CEO’s job [09:58]: The 13 week cash flow forecast Follow Andrew on Twitter: @andrewjfaris Email Andrew: [email protected] Work with Andrew: www.ajfgrowth.com Music Intro: "Tell Me Mama" by The Devious Means Music Outro: "Rusty Little Scissors" by The Devious Means