It's Time for a New Marketing Scorecard, with Myles Madde...

Q: How long is this episode of B2B Growth?

This episode is 37 minutes long.

Q: When was this B2B Growth episode published?

This episode was published on August 8, 2022.

Q: Can I download this B2B Growth episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

What this episode covers

In this episode, Benji talks to Myles Madden, the Sr. Demand Generation Manager at Observe.AIDiscussed in this episode:The power of holding marketing accountable to revenue numbers.Tips for implementing new measuring metricsHow marketing can impress and delight the C-suite and sales team

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