It's Time to Revisit Creative Testing episode artwork

EPISODE · Jul 16, 2025 · 10 MIN

It's Time to Revisit Creative Testing

from The Pubcast with Jon Loomer

Creative testing made sense when one ad meant one combination of copy and creative. But with 26 placements and potentially thousands of variations per ad, the old testing methods are impossible and unnecessary. Jon explains why finding the "winning" combination is the wrong goal.

Episode metadata supplied by the publisher feed · Published Jul 16, 2025

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It's Time to Revisit Creative Testing

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How long is this episode of The Pubcast with Jon Loomer?

This episode is 10 minutes long.

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This episode was published on July 16, 2025.

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Creative testing made sense when one ad meant one combination of copy and creative. But with 26 placements and potentially thousands of variations per ad, the old testing methods are impossible and unnecessary. Jon explains why finding the "winning"...

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