EPISODE · Jul 16, 2025 · 10 MIN
It's Time to Revisit Creative Testing
from The Pubcast with Jon Loomer
Creative testing made sense when one ad meant one combination of copy and creative. But with 26 placements and potentially thousands of variations per ad, the old testing methods are impossible and unnecessary. Jon explains why finding the "winning" combination is the wrong goal.
NOW PLAYING
It's Time to Revisit Creative Testing
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Mar 19, 2026 ·34m
Feb 18, 2026 ·11m
Feb 11, 2026 ·45m