EPISODE · Jul 16, 2025 · 10 MIN
It's Time to Revisit Creative Testing
from The Pubcast with Jon Loomer
Creative testing made sense when one ad meant one combination of copy and creative. But with 26 placements and potentially thousands of variations per ad, the old testing methods are impossible and unnecessary. Jon explains why finding the "winning" combination is the wrong goal.
Embed this episode
Ready to play
It's Time to Revisit Creative Testing
0:00
10:06
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.
Frequently Asked Questions
How long is this episode of The Pubcast with Jon Loomer?
This episode is 10 minutes long.
When was this The Pubcast with Jon Loomer episode published?
This episode was published on July 16, 2025.
Can I download this The Pubcast with Jon Loomer episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!