It’s Time To Think Beyond Marketing-Sales Alignment

from What It Means: A Forrester Podcast · host Forrester

Is alignment between B2B marketing and sales teams overrated? The concept may be in need of a rethink, say Principal Analysts John Arnold and Rick Bradberry. This week on What It Means, they describe what more productive marketing-sales relationships might look like.

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This episode was published on December 5, 2024.

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