IV. Building a Marketing Org - Tracy Eiler

Tracy Eiler is a revenue-driving CMO with “core DNA” in demand generation and awareness. She is the CMO at InsideView and has more than 25 years of experience with enterprise and SaaS software companies. She co-authored the best-selling Aligned to Achieve: How to Unite Your Sales & Marketing Teams into a Single Force for Growth. Tracy was recently recognized as one of the 15 Most Influential Women in B2B Marketing.