Ja klaHR! Human Resources und Leadership: Warum Storytelling im Unternehmen massiv unterschätzt wird - mit Oliver Hoffmann

from HRM-Podcast - Der HR Business Podcast I Coaching I Digitalisierung I New Work I HR I Recruiting · host Stefan Berndt - Experte für Personalmanagement und HR

In dieser Folge sprechen Stefan und Oliver Hoffmann darüber, warum Storytelling im Unternehmenskontext weit mehr ist als gutes Marketing oder schöne Filmbilder. Olli erzählt, wie er vom Filmemachen zum Business Storytelling gekommen ist – und warum gute Geschichten nicht auf Kreativität im klassischen Sinne, sondern auf Struktur, Haltung und echtes Zuhören beruhen.

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This episode was published on April 2, 2026.

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