Jab, Jab, Jab, Right Hook - The Emails You're Not Sending but Should.

In episode 13, we venture into the uncharted waters of mindful email marketing for wellness professionals! Discover how a boxing metaphor can ramp up your interaction with clients and keep your diary full, without the desperation discount. We plunge deep into the nuances of providing value in each communication, making your emails irresistible. Will this episode be the game-changer for your business? Tune in to find out! **Episode Summary:** In episode 13, we dive deep into the world of email marketing for massage therapists. We discuss the common pitfalls most therapists succumb to and how to navigate out of them. This episode aims to enlighten massaging professionals on the importance of connecting with clients consistently and establishing a regular email schedule to prevent clients from forgetting about scheduling appointments. Additionally, we provide tips on valuable content to share with your clients, such as self-care tips and wellness advice, and how to promote new modalities or share client testimonials. We also touch on using email to announce new packages or memberships. **Key Points:** - It's crucial to connect with clients regularly. Weekly emails are most recommended. - Don't fall into the trap of only emailing clients when you have slots to fill. It's better to provide consistent valuable content rather than one-off promotional content. - Use an email service provider like MailChimp, Mad Mimi, or Mailer Lite for broadcasting your emails. - Share valuable, non-salesy content at least thrice before promoting any sales or packages. Your emails should serve your readers first before promoting your services. - Use the Jab, Jab, Jab, Right Hook marketing technique by Gary Vaynerchuk. The jabs are valuable content sent to your clients while the right hook represents a call to action or promotional content. - If writing emails becomes overwhelming, consider purchasing the social awareness email packages. **Links Mentioned:** - [Mailer Lite] https://www.mailerlite.com/ - [MailChimp] https://mailchimp.com/ - [Mad Mimi]https://madmimi.com/ - [Jab, Jab, Jab, Right Hook by Gary Vaynerchuk] https://amzn.to/3RDnWut - [Social awareness emails-just $47. Massive time saver!] https://massagemomentum.com/products/social-awareness-emails Let’s be friends on Insta! https://www.instagram.com/maryclairefredette/