Jack of All Trades: Life as a Community Marketing Manager with Hichem Taleb

Today’s guest is Hichem Taleb, a seasoned community professional experienced in managing communities for notable games like Lego Builder’s Journey, Microsoft Flight Simulator, and Ghost Recon Wildlands. Currently, Hichem provides mentorship and consulting to indie studios and solo developers. In this episode, we define the role of a Community Marketing Manager, a blend of community management, marketing, and diverse responsibilities common in indie studios. Hichem shares insights into his professional growth, from his start in customer support at Ubisoft to deeper community engagement roles. Hichem also provides practical marketing advice for indie developers on effectively promoting their games, discussing the value of cross-promotion, and learning from the experiences of others, particularly from projects that did not meet expectations. Games mentioned in this episode: Lego Builder’s Journey Microsoft Flight Simulator Ghost Recon Wildlands Earth Defense Force 4.1 Shadow of the New Despair Earth Defense Force 5 Stardew Valley Find Hichem on: LinkedIn Bluesky The Community Lounge is brought to you by Feature Upvote – Painlessly collect feedback from your players. More insights, less noise.