Jack Rubin's Subscription Behemoth Will Cross $70M While Growing 300%

I might be more bullish on Jack Rubin's Purdy & Figg than any other brand on which I've personally worked. That's because not only does the UK-based natural cleaning product brand have the core financial markers of a successful subscription brand (ridiculous repeat rate, low churn, good margins), but it's co-founder and co-CEO, Jack Rubin, has all the markers of a successful ecommerce operator (smart, humble, relentlessly focused on the drivers of his shareholder value–especially contribution margin). Even after working with Jack as a business coach for months, I was repeatedly knocked back by his insights. Frankly, this is one of the most insight-loaded episodes I've ever released. Soak it up. EPISODE HIGHLIGHTS [00:00:09] Subscription e-commerce business success. [00:06:13] Product experience drives customer retention. [00:11:23] Subscription brands prioritize future value. [00:17:37] Subscription model with strategic pricing. [00:23:19] Testing beats received wisdom. [00:25:07] Testing and adapting drives success. [00:31:02] Measurement and clear targets drive success. [00:36:40] Predicting customer behavior is crucial. [00:39:49] Tracking metrics for effective forecasting. [00:45:38] Weekly forecasting improves business performance. [00:48:55] Data-driven decision making is key. [00:51:13] Generosity and thoughtfulness create value. EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠www.morenow.co⁠⁠⁠. REFERENCED IN THE EPISODE: Purdy & Figg Landing Page Kynship Influencer Marketing Agency FOLLOW UP WITH JACK Follow Jack on Twitter: ⁠@JackRubin1 FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: [email protected] Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ EPISODE MUSIC Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means