Jackie Carroll: Event Support

Jackie talks through how VI Peel decides which events to back and what "support" actually looks like on the ground — raffles, product for giveaways, and being genuinely useful to reps and their practices rather than just showing up. She touches on how the industry has shifted away from smaller, one-off asks toward events that reach hundreds of patients, and shares a tip on following up after an event so the momentum doesn't die once the day is over. A practical one for reps figuring out which events are actually worth the investment