PODCAST · business
Unpeeled by VI PEEL
by Marya
Unpeeled is the official VI Peel podcast, where we peel back the science, strategy, and stories behind aesthetic medicine. Each episode features expert insights on skincare, ingredients, clinical education, business growth, and the trends shaping our industry—all designed to help practitioners and our team learn, grow, and stay ahead.
Episodes
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John Campbell: Stands Out
John's take on standing out: be a true business partner to your accounts, not just a rep who shows up — which means genuinely understanding the broader industry (lasers, toxins, fillers), not just VI Peel. He stays current through his network and industry resources, and stresses curiosity and...
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Makeup? To Wear Or Not To Wear?
Explains when and how patients can safely wear makeup after a VI Peel treatment. It outlines important post-peel makeup do’s and don’ts, including waiting four hours after application, following the recommended post-treatment skincare routine, using clean makeup tools, and avoiding techniques…
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Lauren Duffy: Utilization and Retention
Lauren shares how she drives ongoing utilization and retention in her existing accounts — staying genuinely engaged with practices rather than just selling and moving on, and leaning on real results and data to back up her message rather than just a pitch.
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Treating Rosacea with VI Peel
discusses the challenges practitioners face when treating rosacea-prone skin and presents VI Peel as a potential treatment approach. It explains common rosacea triggers, how untreated skin may become increasingly dry, fragile, and difficult to manage, and the role exfoliation may play in...
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Jackie Carroll: Stands Out
Jackie shares what actually makes a rep memorable versus forgettable: showing up as a consultant and business partner, not just a salesperson. She covers her mechanics — regular touch points with top accounts, texting to stay in contact at scale, and newsletters that inform rather than pitch.
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Lauren Duffy: Right Peel, Right Patient
Lauren talks through her approach to matching the right VI Peel formula to each patient in her territory — proper peel selection to optimize results and avoid adverse reactions, rather than defaulting to a one-size-fits-all peel across every case.
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Selecting the Right VI Peel For Patient Success
A practitioner-facing guide for matching the right VI Peel formula to each patient. It breaks the decision down into a simple three-step framework — determine skin type, identify the primary skin condition, then select the peel — backed by a reference matrix pairing four common concerns...
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ToxBooster™ Treatment: The Pinacle of Patient Satisfaction
ToxBooster (the same-day combo of VI Peel plus neurotoxin/Botox-type treatment), citing a peer-reviewed clinical study (published in the Journal of Drugs in Dermatology) where patients across diverse ages, ethnicities, and skin types — most of whom were new to both peels and neurotoxin — reported...
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Lauren Duffy: Napkin Math Profitability
Lauren walks through a simple back-of-napkin cost breakdown to show providers just how profitable VI Peel actually is per treatment — a quick, low-pressure way to make the financial case without needing a formal spreadsheet.
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Lauren Duffy: Cleanser in Protocol
Lauren makes the case for why using a gentle cleanser as part of the VI Derm protocol matters — skipping it or substituting something harsher throws off patient results and comfort. She ties it back to real numbers from her territory, where practices that follow the full protocol (cleanser...
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Treatment Room Dollar-Per-Hour: Jake Laban on Stacking Value
Jake Laban gets tactical on how to boost your treatment room's dollar-per-hour — not by adding more appointments, but by stacking value into the time you already have. He talks through using downtime during a treatment for something like an LED/light therapy add-on rather than leaving patients…
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John Campbell: Training Requests
John talks through how he responds when accounts ask for training — using it as a chance to combine resources and educate on combination therapy, not just a one-off ask. He also touches on advice for newer reps opening accounts: it comes down to research and understanding how VI Peel works...
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Collagen Stacking: Lovely Laban on Layering Treatments for Deeper Results
Lovely Laban breaks down the collagen stacking approach behind some of Skin By Lovely's most comprehensive treatment plans: combining Sculptra with a chemical peel so patients get both deep collagen stimulation and superficial renewal in the same protocol, rather than relying on one modality…
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Jared Friedman: Managing a Large Territory
Jared shares how he keeps top customers satisfied while still growing new business — no account is the "small" one. He builds real relationships (selling outcomes, not just peels), logged close to 40,000 miles laying the territory's foundation, and finds referrals now come naturally once that…
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Jake Laban: Bundling for Growth - Meeting Patients Where They Are
Jake Laban, longtime co-owner of Skin By Lovely, makes the case that the fastest path to growth isn't new patients — it's hiding inside your existing patient base. He walks through how the practice has diversified over 15–18 years, layering injectables and chemical peels with devices, peptides…
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Hair Removal After VI Peel
Best practices for hair removal before and after a VI Peel, helping providers guide patients through the post-treatment period safely. It covers why waxing, threading, and depilatories should be avoided for two weeks after a peel, the risks of removing hair too soon, and safer alternatives during...
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Claire Gross: Strategic Fast Start
Claire breaks down her data-first approach: using HotSpot to find accounts that sold well before and dropped off, prioritizing her top three, and being selective about which locations become brand showcases rather than chasing every new door. Closing advice for newer reps: use the resources…
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VI Pearl: Boost Microneedling Results with VI Purify
Oily skin can quietly sabotage a microneedling treatment — excess sebum blocks the topical glide from actually penetrating, no matter how good the serum is. This episode breaks down why oil production spikes in the first place (stress, hormones, medications, weather, product misuse) and how VI…
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Amber Smith: Plan before Promo
Amber shares how she built fast momentum in a new territory, centered on her "15 Face Challenge" — a time-boxed contest where accounts race to complete 15 peels for a grand prize and social recognition. A quick, repeatable pull-through format any rep could run.
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John Campbell: Current Customer Connection
John, who covered a large Manhattan/Brooklyn territory, shares how he stays connected with the accounts he already has instead of just chasing new ones. His approach centers on a monthly newsletter that spotlights current promotions, paired with mass text outreach — and he talks through what he...
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Jared Friedman: Marketing and Pull Through Ideas
Jared answers one of the most common questions reps hear from loyal accounts: how do we actually market this to our patients? He starts with the fundamentals — your staff has to be your first ambassadors, since patients notice when the team itself isn't talking about or using the service. From...
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Barret Gargala: Opening New Accounts
Barrett breaks down her four-stage playbook for onboarding a new account: a qualification call to confirm real need, an all-staff demo day, product-arrival follow-up with Academy certification, and a 30-day business review to check utilization and identify pull-through. The bigger theme: stop...
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Case Queen Winners Sharing Insight
Host Meridethh Hentsche sits down with the two top finishers in VI Peel's Case Queen contest — Claire Gross, who took the crown by a single case (18 total), and Amber Smith, who drove the broadest account reach (17 cases across 8 customers). Claire walks through how she landed Therapy Clinic, a...
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Guide to Body Peeling
Body peeling comes with its own rulebook, and this episode covers it end to end: why thicker skin on the body means longer peel and healing times, higher risk of keloids/scarring, and slower recovery than facial peels. It breaks down dosing limits (max 25% body surface area per treatment, no more...
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You Can VI Peel in the Summer
Summer means the highest UV exposure of the year — and the highest risk for extrinsic sun damage. This episode walks through a proactive plan for keeping patients protected and glowing: booking VI Peels two weeks after the big sun-exposure holidays (Memorial Day, 4th of July, Labor Day) paired…
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Peeling Back the Facts on Peels for Darker Skin Tones
Dr. Jeanine B. Downie, a board-certified dermatologist with over 30 years of practice, tackles a question a lot of providers hesitate to ask out loud: can chemical peels be done safely and effectively on Fitzpatrick skin types V and VI? Her answer is yes, but only with the right approach. She…
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Jackie Carroll: Event Support
Jackie talks through how VI Peel decides which events to back and what "support" actually looks like on the ground — raffles, product for giveaways, and being genuinely useful to reps and their practices rather than just showing up. She touches on how the industry has shifted away from smaller,...
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Post-Peel Hydration Game Plan
Post-peel skin needs extra hydration support year-round, not just in winter — cold air, low humidity, and indoor heat just make the problem worse in colder months. This episode breaks down why VI Derm's Growth Factor Repair Cream is built to support healing skin any time of year, includes a...
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Lauren Duffy: Standing Out in a Busy Market
With the aesthetics space getting more crowded by the year, Lauren talks about what it really takes for a rep to differentiate themselves with providers instead of just competing on product alone. She digs into becoming a true collaborator in your territory rather than another vendor showing up...
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Lauren Duffy: Patient Choosing a Peel
Lauren shares a real story from the field about helping a provider walk a patient through picking the right peel. Drawing on her direct, hands-on experience, she talks through how she builds confidence with providers navigating options, and why VI Peel's versatility makes it easy to find the…
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All Colors Are Created Equal
A quick look at VI Peel's quality control: why color variation doesn't affect potency, and how each 20,000-unit batch is sourced, tested, and compounded to an exact master batch record before final certification — ensuring consistent treatments every time.
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Lauren Duffy: Advice for New BAMs
Six years in and still a consistent top-20% performer, Lauren Duffy sits down to share what actually separates reps who ramp up quickly from those who struggle in a new territory. She talks candidly about building real partnerships with providers, sticking to a plan even when growth feels slow…
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ABOUT THIS SHOW
Unpeeled is the official VI Peel podcast, where we peel back the science, strategy, and stories behind aesthetic medicine. Each episode features expert insights on skincare, ingredients, clinical education, business growth, and the trends shaping our industry—all designed to help practitioners and our team learn, grow, and stay ahead.
HOSTED BY
Marya
CATEGORIES
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