EPISODE · Apr 29, 2026 · 19 MIN

Jacopo Cargnel

from Strategiewerkstatt Podcast · host Markus Schmotz

Jacopo Cargnel, VP für User Experience bei einem führenden Datenintegrations-Unternehmen, blickt auf eine bemerkenswerte Reise zurück - vom Produktdesigner physischer Objekte an der Mailänder Design-Schule zum strategischen UX-Leader in der digitalen Welt. In dieser Episode der Strategiewerkstatt erfahrt ihr, warum UX weit mehr ist als schöne Interfaces und wie es zur strategischen Geheimwaffe für Unternehmenserfolg wird. Jacopo erklärt das berühmte "Drill-Prinzip" - Menschen kaufen keine Bohrer, sondern die Möglichkeit, Löcher zu bohren - und zeigt, wie die Jobs-to-be-Done-Methodik die gesamte Unternehmensarchitektur prägen sollte. Er teilt wertvolle Einblicke darüber, warum Service-Orientierung wichtiger ist als visuelle Effekte, weshalb UX-Teams in traditionellen Organisationen oft falsch positioniert sind und wie der direkte Zugang zur Führungsebene echten Impact ermöglicht. Eine Geschichte über die Evolution von UX als strategische Disziplin und die transformative Kraft des tiefen Kundenverständnisses für erfolgreiche Produktstrategien.

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This episode was published on April 29, 2026.

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