EPISODE · Mar 13, 2026 · 28 MIN
Jacque Ecuyer Shares How Operation Give Back Honors Local Veterans | Buying Local #68
from Buying Local Podcast · host Michael Nelson
In episode 68 of the Buying Local podcast, host Mike Nelson interviews Jacque Ecuyer, founder of the 4s4Life Foundation, about Operation Give Back—a free, all-day military appreciation event at Slickfin Brewing Company featuring live music, food trucks, raffles, and community camaraderie for veterans and their families. Now celebrating its fifth anniversary, the event directs 100% of proceeds to local veteran organizations, fostering appreciation, shared stories, and real support in the Glens Falls/Upper Hudson Valley area.You can find Jacque on Facebook and Instagram (@manupnotshutup), at 4s4life.com, and on the event site at operationgiveback.us. 0:00 Welcome to Buying Local with Mike Nelson0:40 Introducing Jacque Ecuyer & 4s4Life1:44 Why purpose keeps us sharp and young2:30 What is Operation Give Back?2:56 Fifth anniversary & exponential growth3:44 Founding partners: Slickfin Brewing & Vested Veteran Grill4:47 Event vibe: 1,500 people, rain or shine, huge patio5:41 Raffles, silent auction & sponsor shirts6:42 How it started over craft beer at the bar8:51 Community support across Washington, Warren & Saratoga counties10:29 Zero overhead: venue, bands & food all donated12:04 Logistics, delegation & dream team13:58 Choosing local beneficiaries15:31 Shoutout to Adirondack Vets House17:42 Future growth & April bowling kickoff “No Pins Left Behind.”19:32 Shared values with Five Towers Media21:24 New date: May 16th (between Mother’s Day & Memorial Day)22:38 Full schedule, free entry, first $1,000 food covered by Adirondack Peer to Peer23:46 How to get involved, donate, or sponsor24:58 Moment of silence & emotional guitar Star-Spangled Banner26:14 Closing thanks & where to find the event
What this episode covers
In episode 68 of the Buying Local podcast, host Mike Nelson interviews Jacque Ecuyer, founder of the 4s4Life Foundation, about Operation Give Back—a free, all-day military appreciation event at Slickfin Brewing Company featuring live music, food trucks, raffles, and community camaraderie for veterans and their families. Now celebrating its fifth anniversary, the event directs 100% of proceeds to local veteran organizations, fostering appreciation, shared stories, and real support in the Glens Falls/Upper Hudson Valley area.You can find Jacque on Facebook and Instagram (@manupnotshutup), at 4s4life.com, and on the event site at operationgiveback.us. 0:00 Welcome to Buying Local with Mike Nelson0:40 Introducing Jacque Ecuyer & 4s4Life1:44 Why purpose keeps us sharp and young2:30 What is Operation Give Back?2:56 Fifth anniversary & exponential growth3:44 Founding partners: Slickfin Brewing & Vested Veteran Grill4:47 Event vibe: 1,500 people, rain or shine, huge patio5:41 Raffles, silent auction & sponsor shirts6:42 How it started over craft beer at the bar8:51 Community support across Washington, Warren & Saratoga counties10:29 Zero overhead: venue, bands & food all donated12:04 Logistics, delegation & dream team13:58 Choosing local beneficiaries15:31 Shoutout to Adirondack Vets House17:42 Future growth & April bowling kickoff “No Pins Left Behind.”19:32 Shared values with Five Towers Media21:24 New date: May 16th (between Mother’s Day & Memorial Day)22:38 Full schedule, free entry, first $1,000 food covered by Adirondack Peer to Peer23:46 How to get involved, donate, or sponsor24:58 Moment of silence & emotional guitar Star-Spangled Banner26:14 Closing thanks & where to find the event
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Jacque Ecuyer Shares How Operation Give Back Honors Local Veterans | Buying Local #68
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