Jak poznat dobrý nápad? O testování produktů s analytičkou z Kantar

from BlueGhost Update · host Lukas Pilka

Plánujete se pustit do designu nové služby? Ať už máte v hlavě extravagantní nápad nebo více konvenční plán, určitě se vyplatí ověřit, jaký o něj bude mezi zákazníky zájem. Případně jak ho upravit, aby o něj zájem byl? Jakým způsobem otestovat koncept v co nejdřívějším stádiu, zjistit jeho šance na úspěch a získat jistotu, že vynaložené úsilí nepřijde vniveč? Do čeho se vyplatí investovat a co je spíš lepší nechat ležet u ledu? O těchto tématech je řeč v rozhovoru s Radkou Behenskou, výzkumnicí a konzultantkou ze společnosti Kantar.

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This episode was published on March 15, 2022.

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