James Bond Game Sold 2.7M Copies in One Week? IO Interactive's CDO Explains.

At Summer Game Fest 2026, I sat down with Véronique Lallier, Chief Development Officer at IO Interactive, to talk about the explosive launch of 007 First Light — 2.7 million copies sold in its first week — and what's next for both James Bond and Hitman.We get into the 7-year journey to build the new 007, why First Light plays nothing like Hitman, reimagining Bond for a new generation while staying authentic, the star-studded cast (Patrick Gibson as the young Bond, plus Lenny Kravitz), launching across 14 platforms, Hitman crossing 1 billion eliminations, and the Wiz Khalifa Elusive Target coming to Hitman.Enjoying the channel? Hit the Hype button to help more people find this one, and subscribe to Spawn On Me for developer interviews, previews, and reviews.