James Brown Digital Transformation is Iterative

Todays guest is James Brown, no not that one, but this James is CEO of Smart Communications. We talk about how to manage todays conversations and make them personalised and at scale. Also we talk about why digital transformation is hard and also is never over. And i ask him what his parents think of his choice of studies. UPDATES / NEWS It is July and planning is starting to happen. I have a number of trips coming up, the first ones since October last year. Subscribe to the podcast or newsletter or YouTube channel if you want to keep up with me and see and hear where I am going. There is almost always a bicycle involved. The podbike is on the road and final testing is happening in the next 2 weeks. This will make me very mobile and able to go just about anywhere to meet people and record interviews. Very excited about that. WHAT I HAVE BEEN UP TO I read a NYT article this last weekend about how there is a generational gap in primary work tools. "Will Gen Zers free the world from email?" For those 30 and above, email was a top tool used for collaboration. For those under 30 it was Google Docs followed by Zoom and iMessage. https://www.fastcompany.com/90509588/in-the-new-age-of-remote-work-people-under-30-might-finally-kill-email QUESTIONS James Brown, CEO Smart Communications Smart Communications™ is the only provider of a customer conversations management platform, so what is a "customer conversations management platform"? TODAY IT IS ABOUT HAVING A HIGHLY PERSONALISED CONVERSATION WITH A CONSUMER THROUGH THE CHANNEL THEY CHOSE AT THE TIME THEY WANT. CCM IS HOW YOU TRANSFORM THOSE INDIVIDUAL CONVERSATIONS INTO PERSONALISED CONVERSATIONS AT SCALE. What is digital transformation and why do companies have a hard time of embracing digital? DIGITAL TRANSFORMATION IS ITERATIVE, IT IS CONSTANTLY EVOLVING. What were some of the challenges Smart and your clients had in 2020? You studied Biochemistry, and now are in the SaaS world, how did that happen? What does innovation mean to you? GUESTS LINKS Website https://smartcommunications.com More on James https://smartcommunications.com/james-brown/ MY LINKS My most recent blogpost at https://www.andrewfmaher.com LINKS TO MY PODCAST Apple Podcasts Spotify