Jared Friedman: Marketing and Pull Through Ideas

Jared answers one of the most common questions reps hear from loyal accounts: how do we actually market this to our patients? He starts with the fundamentals — your staff has to be your first ambassadors, since patients notice when the team itself isn't talking about or using the service. From there he gets into practical pull-through tactics: promotions, social contests, and simple email/text outreach that keep patients engaged and coming back, rather than chasing some one-size-fits-all "holy grail" campaign. A grounded, tactical episode for reps helping accounts actually drive patient volume.