Jason Berkowitz Learned SEO to Get Gym Clients (Then Built a 7-fig Agency By Accident) episode artwork

EPISODE · May 20, 2026 · 44 MIN

Jason Berkowitz Learned SEO to Get Gym Clients (Then Built a 7-fig Agency By Accident)

from Legends of Scale · host Brian O'Connor

Today we talk with Jason Berkowitz, founder of Break the Web.💼 Join 47,000+ following on LinkedIn: https://www.linkedin.com/in/brianfoconnor/🐦 Join 40,000+ following on Twitter: https://x.com/BrianFOConnor----00:00 Meet Jason Berkowitz01:12 The Exit Interview That Forced Him to Delegate02:33 Building Links From His Queens Apartment05:39 Why He Went Fully Global (Zero US Employees)10:02 "Getting Ghosted by Girls AND Employees"12:10 Rules vs. Core Values (The Difference)17:24 "The Hills You'd Die On" Aren't Worth It19:32 Not Firing Fast Enough (The Fear of Things Breaking)24:49 The 7 Pillars of His Agency29:44 "Kickass Service AND Kickass Communication"32:54 No Contracts — Earn It Every Month36:01 The "Gap of Disappointment"38:59 "Nine Times Out of 10, We Avoid Founders"41:20 When Clients Get Promoted, They Bring Him Along44:04 Find Jason + Break the Web

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Jason Berkowitz Learned SEO to Get Gym Clients (Then Built a 7-fig Agency By Accident)

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