JavaScript SEO in 2024 with Patrick Hathaway

Patrick Hathaway makes his triumphant return to the show to discuss the Sitebulb JavaScript SEO Report. This episode delves into the internet's growing reliance on Javascript, the importance of understanding Google's indexing & rendering processes and the growth of technical skills gaps in the SEO industry. Sitebulb JavaScript SEO Report https://sitebulb.com/javascript-seo/report/ Follow Patrick & Sitebulb: Patrick on LinkedIn: https://www.linkedin.com/in/patrickhathaway/ Sitebulb on LinkedIn: https://www.linkedin.com/company/sitebulb/  Patrick on Twitter: https://x.com/HathawayP Sitebulb on Twitter: https://x.com/sitebulb Website: https://sitebulb.com/ Sponsors ⁠⁠⁠⁠This week's episode is sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠⁠ Keep up with the latest SEO news and tips by subscribing to CoreUpdates. Chapters: 00:00:00 - Intro 00:02:40 - Sponsor: AlsoAsked 00:04:25 - Sponsor: Core Updates 00:05:43 - Welcome back, Patrick Hathaway 00:07:17 - What was the inspiration for this JavaScript SEO study? 00:10:07 - A two part study combining the survey & Sitebulb data 00:11:12 - The JavaScript skills gap in SEO 00:12:48 - The evolution of JavaScript and the internet 00:14:55 - Why JavaScript is popular for new developers 00:16:32 - Google’s JavaScript documentation 00:18:04 - The anti-JavaScript movement in SEO 00:20:03 - The opacity of fixing JavaScript problems 00:20:30 - Google has improved their JavaScript rendering 00:22:00 - How important is it to understand JavaScript for SEOs? 00:23:45 - Why SEOs should learn how to use DevTools 00:27:05 - Communicating with developers 00:28:32 - Don’t be afraid to ask developers questions 00:30:35 - Be honest if you don’t know 00:31:15 - A third of SEOs don’t feel comfortable investigating JavaScript issues 00:33:07 - How to communicate the value of technical SEO fixes 00:36:28 - How to reduce the JavaScript SEO skills gap 00:39:57 - We should communicate more interdisciplinarily 00:42:40 - Understand when key elements are being changed by JavaScript 00:46:37 - Sitebulb’s hints and resources are great 00:48:43 - A JavaScript horror story with Squarespace 00:50:00 - More people are using Sitebulb’s Chrome crawler than ever before 00:51:30 - The problem with plugins 00:53:10 - Where to follow Patrick & Sitebulb 00:55:16 - Outro 00:57:03 - Next week’s guest is SEOJoBlogs AKA Jo Juliana Turnbull!