Jay Baer on Youtility

In this Marketing Over Coffee: Jay Baer talks about his new book, a NYTimes Best Seller, Youtility! Direct Link to File Brought to you by our sponsor: Whether you're an occasional scribe, a part-time wordsmith, or an acclaimed content creator, writing is a skill that every marketer needs to master. Turn yourself into a lean, mean writing machine with MarketingProfs University's Marketing Writing Bootcamp. 15 classes available online, 24/7 with one goal in mind: to make you a better marketing writer. Visit http://mprofs.com/coffee and use promo code COFFEE when you enroll to save $200. 00:59 What is Youtility? 01:58 Marketing Hunting versus Farming 04:00 Case studies: Columbia Sportswear Case Study 07:23 Market Your Marketing 09:23 Tom Fishburne Cartoons 11:30 Talking Travel 14:49 IBM Social Media Training 16:05 Location Based Youtility 18:33 Showrooming and Big Box Vending Machines 22:30 Wicked Good BBQ by Husbands and Hart Buy B2B Marketing Confessions Today! Call us on the MOC Comment Line: (888) 323-2771 from Toll Free Freedom Virtual Phone System Check us out on LinkedIn: John and Chris. Sign up for this Podcast in iTunes (and don’t be afraid to give us a review) also add the Gigadial Channel for more Podcasts Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.