Jay Ferruggia — From broke at 31 to creating a fitness empire.

Transform each loss into gain, every weakness into strength, and each failure into fuel to keep moving forward. Today's guest is Jay Ferruggia, a man who has struggled with his thoughts and body image for years. After building dream life he lost everything at 31. He organized to get his life back on track, and now through fitness, he helps people do the same. This episode will put the reality of what good nutrition, exercise, and fitness mean into perspective and dispel all the myths circulating aroundr the internet.  ABOUT JAY FERRUGGIA  Jay Ferruggia has been helping guys get jacked and become the strongest version of themselves since 1994. Nobody has trained more skinny guys than he has and still does. He is the coach to coaches and the trainer to trainers. The one they all come to for advice and new training techniques. Unlike most of today's "influencers" and gurus, his approach is based on thousands of hours of real-world experience, working with countless clients. You may have seen his work in Men's Health, Muscle & Fitness, Maximum Fitness, Men's Fitness, Fast Company, Huffington Post, LiveStrong, Muscle & Fitness Hers, Shape, Entrepreneur, Details, or on ESPN or CBS. Do you know how group training is a big thing these days? He invented that in the mid-'90s.  CONNECT WITH JAY  Website: www.jasonferruggia.com  Instagram: @jayferruggia  WHAT YOU WILL HEAR  [1:47] Meeting today's guest.  [10:03] What doesn't kill you makes you stronger.  [12:47] New city, new life.  [17:24] Misconceptions about fitness.  [21:34] Fitness bullshit well marketed.  [25:30] The benefits of mastery.  [29:35] The myths around fitness.  [32:32] The holistic paradigm.  [36:01] Incorporating the fitness mindset into business.  [47:30] A man committed to improving.  [48:38] A typical day in the life of our guests.  If you look at the civilized world and think, "no thank you," then you should subscribe to our podcast, so you don't miss a single episode! Also, join the UNcivilized community, and connect with me on my website Man UNcivilized.com or Instagram so you can join in on our live recordings, ask questions to guests, and more.  Find Traver on Instagram @traverBoehm      Get a copy my book, Man UNcivilized